A clear point of view before the plan.
How I make the important choice visible before turning it into a marketing system.
Open PerspectiveSELECTED WORK ยท BAZ HAND
Work that makes technical products easier to understand and choose.
Browse the same narrative as the presentation, reflowed for a small screen.
Find the useful position.
The work starts by making a technical product easier to place, explain and choose.
Open Position
Make the proof do work.
Customer evidence, events and artifacts that make a claim credible in the room.
Open Proof
Build confidence through the details.
A closer look at the systems, messages and choices that help a team move with confidence.
Open Confidence
Carry the story into the engine.
The practical path from positioning to demand, pipeline and the next clear decision.
Open Engine