Baz Hand

Founding GTM leader · Technical B2B SaaS

Ireland · remote (EU/UK)barryhand@gmail.comlinkedin.com/in/bazhandtinymoon.space/cv

I usually join when a technical B2B product has traction but the story and route to market are still taking shape. I make the product easier to understand and buy. Then I hire and lead the team, taking that story into partner marketing, events, outbound and the handoff to sales. I stay close to the machinery too, from CRM handoffs to API integrations and AI-assisted workflows.

$163MPointy acquisition by Google
€10–15M360dialog ARR growth
5×first marketer roles
8largest team managed

Experience

DubformerVP Marketing

Enterprise media repositioningAI dubbing for studios, broadcasters and localisation teams

  • Reframed Dubformer Studio for enterprise media teams, putting review and control at the centre.
  • Used the new positioning to sharpen the ICP, website, sales story and demo, then built the target-account plan for the relaunch.
  • Built Dubformer's NAB Show campaign in Las Vegas: the booth and demo, pre-show outreach, media and analysts, then lead capture and follow-up.
  • NAB led to enterprise pipeline with Disney, Amazon, Paramount, Sony, ByteDance and Bell Media.

360dialogHead of Marketing

€10M–€15M ARRWhatsApp infrastructure for businesses

  • Built 360dialog's marketing function as ARR grew from €10M to €15M, bringing structure to demand, partners, events and the handoff to sales.
  • Introduced Performance Messaging, reframing the WhatsApp Business API around revenue outcomes for partners and customers.
  • Made partner marketing the main growth channel, building activation programmes and events across Dubai, São Paulo, India and Europe.
  • Set up an AI-assisted content and localisation process to adapt campaigns faster for regional markets without losing the core message.

ProxifyVP Marketing

2× revenueEuropean developer marketplace

  • Built out the marketing team and led commercial marketing during a year when revenue doubled.
  • Repositioned Proxify around vetted European technical talent so enterprise buyers had a clearer story for distributed hiring.
  • Led enterprise ABM and brought SEM in-house, connecting target accounts and paid acquisition to website conversion and the sales handoff.

MiboHead of Marketing

500k usersVideo meeting platform

  • Set Mibo's positioning and early acquisition plan as the video platform grew to 500,000 users.

Pointy (Google)Head of Growth Marketing

$163M Google acquisitionLocal inventory for independent retailers

  • Joined as Pointy's first marketing hire, then built and directly managed a team of eight across acquisition, outbound and partnerships.
  • Expanded growth beyond inbound by adding outbound and partner channels as Pointy reached 10,000+ US retailers.
  • Stayed after the acquisition to help bring Pointy into Google's Local Inventory product family.

HandmadeMarketing & Growth Consultant

Marketing analytics trainingIntercom, FIFA and Stage Entertainment

  • Trained teams to use marketing analytics in day-to-day decisions, and wrote and taught TU Dublin's MSc digital metrics module.
  • Advised startups on positioning and growth on a fractional basis, including Trustev, and did similar work with Enterprise Ireland, an Irish government agency.