Baz Hand

Head of Marketing & GTM Leader · Technical B2B SaaS

Ireland · remote (EU/UK)barryhand@gmail.comlinkedin.com/in/bazhandtinymoon.space/cv

Marketing and GTM leader for technical B2B SaaS, specialising in turning complex products into clear enterprise propositions, building first marketing teams and developing repeatable routes to market. Five first-marketer roles and teams of up to eight, with marketing leadership through Pointy's $163M acquisition by Google and 360dialog's growth from €10M to €15M ARR.

$163MPointy's acquisition by Google
€10→15MARR during 360dialog tenure
5first-marketer roles
8person team, built & led

Experience

DubformerVP Marketing

Enterprise media repositioningAI dubbing for studios, broadcasters and localisation teams

  • Repositioned Dubformer Studio around enterprise-grade review and control for studios, broadcasters and localisation teams.
  • Converted NAB engagement into enterprise pipeline with Disney, Amazon, Paramount, Sony, ByteDance and Bell Media.
  • Translated the new positioning into a sharper ICP, website, sales narrative and demo, then developed the target-account relaunch plan.
  • Led Dubformer's end-to-end NAB Show campaign, spanning the booth and demo, pre-event outreach, media and analyst engagement, lead capture and follow-up.

360dialogHead of Marketing

€10M–€15M ARRWhatsApp infrastructure for businesses

  • Built 360dialog's marketing function during growth from €10M to €15M ARR, establishing demand generation, partner marketing, events and sales-handoff processes.
  • Established partner marketing as the primary growth channel, launching activation programmes and events across Dubai, São Paulo, India and Europe.
  • Introduced the Performance Messaging narrative, repositioning the WhatsApp Business API around measurable revenue outcomes for partners and customers.
  • Designed an AI-assisted content and localisation workflow that accelerated regional campaign adaptation while preserving message consistency.

ProxifyVP Marketing

2× revenueEuropean developer marketplace

  • Built and led the marketing team during a year in which company revenue doubled.
  • Led enterprise ABM and brought SEM in-house, connecting target accounts and paid acquisition to website conversion and sales handoff.
  • Repositioned Proxify around vetted European technical talent, clarifying the enterprise case for distributed hiring.

MiboHead of Marketing

500k usersVideo meeting platform

  • Defined Mibo's positioning and initial acquisition strategy during the platform's growth to 500,000 users.

Pointy (Google)Head of Growth Marketing

$163M Google acquisitionLocal inventory for independent retailers

  • As Pointy's first marketing hire, built and led an eight-person team across acquisition, outbound and partnerships.
  • Diversified acquisition beyond inbound, launching outbound and partner channels during Pointy's expansion to 10,000+ US retailers.
  • Supported Pointy's post-acquisition integration into Google's Local Inventory product family.

HandmadeMarketing & Growth Consultant

Marketing analytics trainingIntercom, FIFA and Stage Entertainment

  • Trained teams at Intercom, FIFA and Stage Entertainment to apply marketing analytics in day-to-day decisions; wrote and taught TU Dublin's MSc digital metrics module.
  • Advised startups on positioning and growth on a fractional basis, including Trustev, with similar work for Enterprise Ireland.