# I help technical teams work out what matters, make it clear, and build the marketing around it. I clarify technical products, then build the GTM systems that turn the story into growth. - [Enter studio](/#studio) - [Selected Work](/work/) - [CV](/cv) - [Booking](https://calendar.app.google/81r1pkgXbNXr8obP6) - [LinkedIn](https://linkedin.com/in/bazhand) ## Hands-on work at useful scale. _Proof, not theatre_ - **5** — first marketer - **€10M → €15M** — 360dialog ARR - **$163M** — Pointy acquired by Google - **10,000+** — US retailers Ireland · remote (EU/UK). Available for founding and senior marketing roles with technical teams. ## Story, pipeline and the systems between them. _Practice_ ### Positioning and story ICP, category, website, demos and sales messaging that explain a technical product in plain language. ### Pipeline programmes Partner marketing, events, demand, account targeting and follow-up planned as one piece of work. ### GTM systems Research, enrichment, scoring, routing, APIs, webhooks, localisation and small internal tools that keep the work moving. ### Still hands-on I started on a Commodore 64. I still read the docs, test the product and build useful things with AI. ## Marketing built around the operating reality. _Selected work_ ### Repositioning AI dubbing for enterprise teams _Dubformer_ Reframed the product around workflow, review and control, then built the relaunch across ICP, website, demo, events, account targeting and follow-up. ### Partner-led growth across several markets _360dialog_ Led marketing as ARR grew from €10M to €15M, making partner marketing the main growth channel across EMEA, LATAM and India. ### GTM for 10,000+ US retailers _Pointy / Google_ Joined as first marketer, built the team across acquisition, outbound and partners, and helped Pointy scale to 10,000+ US retailers before Google acquired it for $163M. ### Positioning expertise as useful, personal and trusted _Proxify_ Developed the positioning and GTM narrative; Proxify’s in-house team carried it into a refreshed identity and customer proof. The complete experience is available in the [tinymoon studio](/#studio). ## Positioning & narrative _VP Marketing · Dubformer_ ### Context Enterprise media teams needed an AI-dubbing story grounded in review, control and the operating reality of studios and broadcasters rather than novelty. ### What I built - Reframed the category and ideal customer around the operating reality of studios, broadcasters and localisation teams. - Connected the website narrative, sales messaging and demo story into one enterprise buying path. - Carried the same positioning discipline into target-account, PR and analyst angles. ### Evidence - Dubformer Studio was repositioned around enterprise media workflow, review and control. - The relaunch GTM joined ICP, website narrative, sales messaging, demo story and target accounts. ## Event-led pipeline _VP Marketing · Dubformer_ ### Context NAB Show needed to operate as an enterprise pipeline programme, not an isolated booth or awareness moment. ### What I built - Joined booth strategy, demo story, pre-show outreach, media and analyst work into one campaign. - Designed lead capture and follow-up as part of the event before doors opened. - Used named target accounts as pipeline evidence only; they are not represented as customers. ### Evidence - NAB-led pipeline included Tier 1 accounts such as Disney, Amazon, Paramount, Sony, ByteDance and Bell Media. - The documented motion spans pre-show outreach, media and analysts, booth and demo, lead capture and follow-up. ## First-marketer GTM at scale _Head of Growth Marketing · Pointy / Google_ ### Context Pointy needed its first marketing function while the company expanded from an inbound-led motion to broader GTM support. ### What I built - Joined as first marketer and built the team across acquisition, outbound and partners. - Helped broaden GTM support as Pointy scaled across US retail. - Stayed through the acquisition and helped fold Pointy into Google's Local Inventory product family. ### Evidence - The marketing team grew to eight. - Pointy scaled to 10,000+ US retailers before its $163M Google acquisition. ## AI-native campaign systems _Head of Marketing · 360dialog_ ### Context A multi-market marketing function needed faster campaign production without losing the core positioning, regional relevance or the handoff into day-to-day commercial workflows. ### What I built - Built an AI-assisted content and localisation process for regional campaign work. - Connected market research and campaign shaping to CRM handoffs, API integrations and practical operating workflows. - Used Codex, Claude Code and model APIs while staying hands-on from the page through the CRM and connected APIs. ### Evidence - The documented 360dialog process adapted campaigns faster for regional markets without losing the core message. - The CV records hands-on CRM handoffs, API integrations and AI-assisted workflows. ## Snapattic _Product gateway_ Lost snaps. Found in the attic of your inbox. Find original photo attachments in old personal mail and return recoverable ones as ordinary files on your Mac. Coming soon ### Private by construction - Local photo recovery. - Read-only mail behaviour. - No analytics. - [See Snapattic](/snapattic/) - [Read its privacy notice](/snapattic/privacy/)